Welcome to Underdog Studio.

A modern transformation company.

WHO WE ARE

We're a Sydney-based business and technology transformation consultancy for high-growth ambition and private equity-backed businesses with big targets and no time to waste.

Simply put, like any good underdog, we achieve more with less. More growth with less cost, time and frustration.

We use design, data, technology, creativity and AI, combined with hands-on experience, to grow your business. Realised quickly.

Rethinking non-stop transformation because real progress comes from steady adaptation, not endless upheaval.

The problems we solve.

  • You've committed to a plan. Nobody's validated it can be delivered.

    An honest read on whether it really does, and what to do first. Not a report. A decision.

  • The work's moving. The reason it started isn't.

    We call what to accelerate, defer or stop. The picture first.

  • You're growing the hard way.

    We find the proven ways to win in your category and build them into an engine that runs without you.

  • You win customers, then leak them.

    We spot who's about to leave, keep them, and win them back. Growth you already paid for.

  • You trusted your partners. The dates slip, the costs climb.

    We've been the agency and the client both, so we read your suppliers straight and bring our own where you need them. Tried and tested, not a gamble.

  • AI's everywhere. It's nowhere in the numbers.

    We back the few places it creates an edge, prove it, scale it, leave the capability behind.

  • The value walks out when the advisers do.

    We build capability with your team, then design ourselves out. An asset that runs itself is worth more.

  • The story has to hold up, not just sound good.

    We make the growth, technology and readiness real enough to survive diligence. Substance, not spin.

OUR FOUNDERS

Brent Clarke

FOUNDER

Brent spent the better part of a decade inside McDonald's Australia, as a core member of the Australian leadership team and the global technology team, where he launched the MyMaccas loyalty programme. Over 4.5 years leading digital, he grew the mobile app by more than 100x. By the time he handed the digital remit over, more than 1 in 5 customers were ordering through it. Most recently, he served as fractional Chief Digital Officer leading digital channel transformation at Australia Post, during one of the most complex transformations in Australian corporate history.

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Tom led VML in Australia and New Zealand for the last five years as CEO, a 350-person, six-location business within WPP's global network, where he also sat on VML's Global Leadership Team and WPP's AUNZ Executive Committee. In that time, he delivered seven Agency of the Year titles, 14 Cannes Lions and seven Effies, while overseeing five mergers. Originally trained as an electronics engineer, he built his way up through every level of the agency and consulting industry, across independents and holding groups in the UK and ANZ.

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FOUNDER

Thomas Tearle

  • Agentic Commerce

  • Digital Revenue Streams

  • Subscription Models

OUR EXPERTISE

  • Analytics & Optimisation

  • eCommerce

  • Websites

  • CRM

  • Loyalty Programmes

  • Digital Products

  • Mobile Applications

We don't do long proposals.

We do a focused 90-minute conversation where we put the real business problem in the middle of the table and look at what's blocking growth, what's creating risk, and what the next 12 months need to deliver.

We tell you honestly what we think, and whether we're the right people to help.

WHAT IT LOOKS LIKE

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